As Rotarex SRG’s first B2C product, the launch of the 530 regulator required a multi-channel approach to build visibility and drive sales. Leading this project, I managed the development of an integrated campaign that combined social media promotion with Amazon store optimization.
We started by analyzing the target audience, crafting compelling messages, and testing them across platforms. The social media campaign was designed to generate traffic to our website, where potential customers could learn more about the product and be directed to our Amazon store for purchase. Concurrently, I optimized the Amazon store by ensuring keywords matched search intent, increasing visibility and conversion rates.
This combined approach not only established the 530 regulator as a leading product but also drove over $1 million in sales over three years. It set a solid foundation for Rotarex SRG’s future B2C e-commerce strategies.