About · Brisbane, Australia
Fabrice
Ficerai
Luxembourg precision meets Australian drive. I combine full-spectrum digital marketing with intelligent workflow automation — building systems that generate leads, cut friction, and scale with purpose.
The Story
Marketing Strategist.
Automation Architect.
I started in industrial marketing in Luxembourg — campaigns for automotive and B2B sectors where precision and long buying cycles demand strategies that are measured, not impulsive. That foundation shaped how I approach every project: with data, structure, and a clear line between activity and outcome.
Moving to Australia expanded the scope. Consumer brands, fast-moving digital markets, and a client base that needed more than strategy — they needed execution infrastructure. That's when automation became central to what I do. Today I combine both: marketing that attracts the right people and systems that convert and retain them without manual overhead.
I work with a small number of clients at any time, which means every engagement gets my direct attention — not an account manager, not a team of juniors.
What I Do
Two Disciplines.
One Outcome.
Every engagement draws on both pillars — marketing that fills the funnel and automation that handles everything after.
Pillar I
Digital Marketing
- Search Engine Optimisation (SEO)
- Google Ads & Paid Search (SEA)
- Social Media Management
- Content Creation & Copywriting
- Web Design & Conversion Optimisation
- Ecommerce Marketing
- Analytics & Attribution (GA4)
- Digital Marketing Strategy
Pillar II
AI & Automation
- Virtual Receptionist & Call Handling
- AI-Powered Chatbots
- Lead Capture & Qualification Systems
- Contract Review Automation
- Job Management & Scheduling Flows
- SEO Content Automation
- n8n Workflow Architecture
- CRM & API Integrations
The Journey
Career Milestones
Foundation
Industrial Marketing
- Automotive sector campaigns
- B2B lead generation
- Trade show strategy
Growth
Consumer Brands
- Beverage sector marketing
- Digital ad campaigns
- Community engagement
Scale
Workflow Systems
- n8n automation design
- API integrations
- Process architecture
Now
APAC Expansion
- Australian market consulting
- Ecommerce automation
- Full-service delivery
Technical Stack
Tools & Platforms
Advertising & Analytics
Automation & Integration
Web & Ecommerce
CRM & Productivity
Languages
Multilingual Markets
How I Work
Three Principles
Results Before Activity
Strategy is only as good as what it produces. Every campaign, workflow, and decision is tied to a measurable outcome — not just effort or output.
Automate Before Scaling
Throwing people at a broken process just scales the inefficiency. Systems come first — then growth. This is how you scale without proportionally scaling cost.
Direct Relationships
I keep my client roster intentionally small. You work with me directly — not an account manager or a junior team. That's how quality stays consistent.
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