I organized our participation in Brau Beviale with a 50k budget and a 20m² stand, focusing on showcasing the latest novelties in our components and systems. The concept was similar to previous events: to highlight our innovations and attract potential customers.
I managed all aspects of the project, from stand design and layout to coordinating logistics and ensuring that everything was in place for a smooth setup. The stand was carefully designed to create a welcoming and engaging environment, featuring interactive displays of our newest products. Throughout the event, I worked closely with the team to engage visitors, generate leads, and ensure our offerings were prominently displayed to maximize impact. This initiative helped strengthen our brand presence and connect with key industry professionals.