I have been a dedicated member of my local scout group in Walferdange, Luxembourg, for over 20 years. Over the years, I have had the privilege of organizing and leading several successful campaigns for two of our most significant events: Buergbrennen and our Summer BBQ.
Buergbrennen is a beloved Luxembourgish tradition that marks the end of the year, with each town hosting its own celebration. Our group’s involvement in Walferdange’s Buergbrennen has become a highlight of the festivities, attracting 1,000-2,000 attendees each year. I spearheaded promotional efforts, creating social media campaigns, collaborating with local partners, and coordinating logistics to ensure the event was both memorable and well-organized. The town’s strong community spirit, paired with our scouts’ commitment, consistently draws large crowds and fosters a sense of unity.
Our Summer BBQ is another staple event, offering a chance for locals to gather in a relaxed and social setting. I led various initiatives to increase attendance, create excitement, and strengthen our group’s visibility within the community. Through a combination of marketing strategies and engagement with participants, both events have become key moments for our scouts and the town of Walferdange, celebrated by all ages in a warm, community-focused atmosphere.