Rank higher.
Convert smarter.
I combine AI-driven strategy with deep technical execution to build organic search presence that compounds — month after month, algorithm update after algorithm update.
Most Australian businesses are invisible online.
I fix that.
I specialise in high-performance SEO that combines strategic content with AI-powered automation. Whether you're starting from zero or inheriting a broken site, I rebuild from the foundation — technical fixes, content strategy, and conversion tracking — all aligned to your actual business objectives.
No bloated agency overhead. No account managers who have never touched a search console. Just focused, expert execution — with transparent reporting that shows exactly where your money goes and what it returns.
Every SEO service,
fully covered.
Technical SEO
Site architecture, Core Web Vitals, schema markup, crawl optimisation — the foundation everything else is built on. Without this, everything above it is unstable.
Learn more →On-Page Optimisation
Title tags, meta descriptions, internal linking, content structure — every element calibrated to search intent and algorithm expectations.
Learn more →Content Strategy
Keyword-mapped content that targets real search intent, builds topical authority, and converts readers into enquiries — not just traffic metrics.
Learn more →Local SEO
Dominate search in your city or region — Google Business Profile, local citations, and geo-targeted content that wins suburb-level searches.
Learn more →AI-Powered Keyword Research
Predictive keyword modelling using AI to surface the terms your competitors haven't found yet — and the intent signals hidden inside search behaviour.
Learn more →SEO Reporting & Analytics
Live performance dashboards — ranking movements, traffic sources, and ROI — in plain language, every month. You'll always know exactly where things stand.
Learn more →
A structured process
for measurable outcomes.
I don't improvise with your budget. Every engagement starts with a deep diagnostic, followed by a phased execution plan — so you always know what's happening, why, and what to expect next. Communication is direct, reporting is honest, and decisions are data-driven.
Discovery & Audit
I begin with a full site audit — analysing historical performance, tracking integrity, content structure, and technical health. If you're starting fresh, I conduct a competitor landscape and keyword opportunity analysis.
Strategy & Architecture
Based on your business goals, I design the content strategy, technical fixes, and keyword universe. Every decision is documented and explained before a single dollar is spent.
Build & Launch
Content and technical fixes are implemented to spec — tracking verified, content published, and technical issues resolved. I don't rush launch to hit arbitrary timelines.
Optimise & Scale
Ongoing management means continuous iteration — content updates, technical monitoring, and performance tracking. I optimise weekly, not monthly.
Report & Advise
You receive a clear monthly performance report — what moved, what didn't, what I'm changing, and what I recommend next. No jargon. No padding. Just signal.
Built for businesses
that are serious about growth.
Online retailers scaling past $50k/month ad spend
Content and technical optimisation, keyword strategy, and conversion-first content — built for stores that have outgrown generic agency management.
B2B and service businesses acquiring qualified leads
Tight keyword intent mapping, content strategy, and conversion tracking — so your content strategy learns from actual closed deals, not just page views.
Businesses with geo-specific revenue targets
Location-based content layering, local search optimisation, and Google Business Profile management — optimised for footfall and regional conversion targets.
Companies with broken sites and wasted spend
I inherit sites that agencies left in disarray. I audit, restructure, fix technical issues, and turn loss-making content around — without burning the history.
Brands expanding into new geographies or verticals
Market research, competitor analysis, and phased content rollout — so you enter new markets with a validated strategy, not a guess.
Everything you need.
Nothing you don't.
I believe in deliverables that create real value — not activity reports dressed up as results. Every engagement includes a defined scope, clear success metrics, and full access to your data at all times. Your data belongs to you.
Discuss your projectFrequently asked
Ready to make your
search presence perform?
Tell me about your business, your current situation, and what you're looking to achieve. I'll review your message and come back to you within one business day with an honest assessment of how I can help.