Marketing decisions backed by
clean data, not assumptions.
I build analytics systems that give you accurate, actionable insight across every channel — from GA4 implementation and conversion tracking to automated Looker Studio dashboards and n8n reporting workflows that run without you lifting a finger.
Bad data doesn't just waste ad budget — it makes every marketing decision wrong from the start.
I audit, rebuild, and automate marketing analytics systems that you can actually trust. Whether your GA4 is misfiring, your attribution is overclaiming, or your team is spending hours pulling reports manually — I build the infrastructure to fix it, then automate the reporting so insights arrive without effort.
From broken tracking to
automated intelligence.
GA4 Implementation & Setup
Full GA4 property setup, enhanced ecommerce event configuration, custom dimensions and metrics, cross-domain tracking, and Google Tag Manager container build. Validated against a QA checklist before handover — no ghost data, no missing events.
Enquire now →Dashboards & Automated Reporting
Custom Looker Studio dashboards connected to GA4, Google Ads, Search Console, and Meta — updated in real time. Paired with n8n automation workflows that deliver scheduled reports to Slack, email, or Notion without manual intervention.
Enquire now →Multi-Touch Attribution
Cross-channel attribution analysis that shows you which touchpoints actually drive conversions — not just the last click Google Ads takes credit for. I build data-driven attribution models that inform budget allocation decisions with confidence.
Enquire now →Conversion Tracking & Tag Audits
Full GTM container audit, pixel verification across Google Ads, Meta, LinkedIn and TikTok, data layer review, and duplicate tag detection. I deliver a prioritised remediation report and implement all fixes — then document the setup so you own it.
Enquire now →Automation & Workflow Analytics
n8n workflow performance monitoring, automated KPI alerts when metrics cross defined thresholds, and AI-assisted anomaly detection that flags issues before they become costly problems. Analytics and automation, connected as one system.
Enquire now →SEO & Content Analytics
Search Console integration, keyword ranking tracking, content performance analysis, and crawl data monitoring via GA4. I surface which pages and queries drive qualified traffic — and which need to be rewritten, consolidated, or retired.
Enquire now →
The stack that powers
your analytics infrastructure.
I work with the platforms your data already lives in — connecting them into a unified system rather than adding unnecessary complexity or vendor lock-in.
Audit. Implement.
Automate. Insight.
No analytics project starts with implementation. It starts with understanding what's broken, what's missing, and what decisions the data needs to support — then building the right infrastructure to deliver that, reliably.
Get a free auditTracking Audit & Gap Analysis
Full review of your GA4 property, GTM container, ad platform pixels, and conversion events. I document every discrepancy, duplication, and missing event with a prioritised fix plan — before touching a single tag.
Implementation & Validation
Clean rebuild or targeted remediation of your tracking setup — GA4 events, GTM triggers, data layer configuration, and pixel verification across all active ad platforms. Validated against a QA checklist before sign-off.
Dashboard Build & Automation
Custom Looker Studio dashboard connected to all your data sources, plus n8n workflows that automate report delivery, threshold alerts, and anomaly notifications — so you always know when something needs attention.
Ongoing Monitoring & Insights
Monthly analytics reviews, tracking QA checks, and a written insights report with recommended actions — not just a data dump. For retainer clients, I investigate anomalies as they arise and evolve the reporting as your marketing scales.
Built for businesses tired of
making decisions on bad data.
Revenue attribution clarity
Unified dashboards showing true ROAS across Google, Meta, and email — with ecommerce event tracking that ties every conversion back to the exact touchpoint that drove it.
Pipeline & MRR tracking
Custom GA4 event architecture for trial signups, feature activations, and subscription events — connected to a Looker Studio dashboard that shows pipeline health and MRR trend in real time.
Cost-per-lead optimisation
Accurate conversion tracking across all lead sources, offline conversion imports into Google Ads, and attribution reporting that shows which channels generate leads that actually close — not just fill forms.
White-label client reporting
Automated, branded Looker Studio reports delivered to clients on a schedule — pulling from GA4, Google Ads, and Meta in one place. Scalable reporting infrastructure without a dedicated analyst on payroll.
Cross-channel budget intelligence
Blended ROAS dashboards and data-driven attribution models that prevent any single platform overclaiming credit — giving you the confidence to reallocate budget toward channels that demonstrably drive growth.
An analytics system
you can actually trust.
Every engagement is documented, validated, and handed over with full transparency — so you're not dependent on me to understand what's been built or why.
Request a proposal →- Full tracking & analytics audit report with prioritised fixes
- GA4 property setup or rebuild (enhanced ecommerce or lead gen)
- Google Tag Manager container configuration & documentation
- Custom Looker Studio dashboard (multi-source, live data)
- n8n automated reporting workflow & KPI alert setup
- Ad platform conversion tracking — Google, Meta, LinkedIn
- Data layer specification document (for ongoing dev reference)
- 30-day post-implementation monitoring & QA window
The questions most businesses
ask before we start.
I work primarily with GA4, Google Tag Manager, Google Search Console, and Looker Studio. For paid channel tracking, I implement and audit Google Ads, Meta Pixel and CAPI, LinkedIn Insight Tag, and TikTok Pixel. I also integrate Klaviyo email data and n8n workflow metrics into unified reporting dashboards.
We start with a full tracking audit — reviewing your GA4 setup, GTM container, ad platform pixels, and conversion events to identify gaps, duplications, and data discrepancies. I document every issue with a prioritised remediation plan and a cost-of-inaction estimate before a single tag is touched.
Looker Studio is a free BI tool that connects to your data sources and builds live, shareable dashboards. If you're currently spending time manually exporting CSVs from multiple platforms every month, an automated Looker Studio dashboard connected to your live data will reclaim those hours and eliminate the risk of reporting errors — every time.
Yes — this is a core part of how I work. I use n8n to automate scheduled data pulls, deliver reports to Slack or email, and trigger alerts when KPIs cross defined thresholds. Analytics without automation means someone has to manually check dashboards. Automation means your data works for you while you focus on decisions, not data retrieval.
Accurate data requires a structured implementation: correct GA4 event configuration, verified GTM tag firing, validated conversion tracking in each ad platform, and regular audits for tag duplication or misfiring. I build with verification checkpoints at every stage and deliver a data layer specification document so you — or any future developer — can audit the setup independently.
Yes. Monthly retainers cover ongoing tracking QA, dashboard maintenance, anomaly investigation, and a monthly insights report with clear recommended actions — not just charts. Retainer clients also get priority response for any tracking issues that arise between reporting cycles, so nothing goes undetected for long.
Stop guessing.
Start making informed decisions.
Describe your setup and I'll be in touch within 48 hours with a free audit scope and proposal.