Ecommerce marketing built on revenue,
not vanity metrics.
I build and manage full-funnel ecommerce strategies — from Google Shopping and Performance Max to email retention and conversion rate optimisation — engineered to grow your ROAS and your bottom line.
Most ecommerce stores are leaving money on the table — not because their product is wrong, but because their marketing system is broken.
I audit, rebuild, and scale ecommerce marketing engines that work as a unified system — paid channels, organic traffic, email retention, and on-site conversion working together, not in silos. Every decision is tracked, every dollar is accountable.
Six levers that drive
ecommerce revenue.
Google Shopping & Performance Max
Product feed optimisation, granular Shopping campaign architecture, and Performance Max asset groups built for efficient spend. I target buyers at the exact moment they're ready to purchase — not just browsing.
Enquire now →Ecommerce SEO
Category page optimisation, product schema markup, faceted navigation management, and technical SEO for Shopify and WooCommerce. I build organic revenue channels that compound without ongoing ad spend.
Enquire now →Email & Retention Marketing
Klaviyo automation flows — abandoned cart, browse abandonment, post-purchase, win-back, and VIP sequences. Retention is the highest-ROAS channel most stores chronically under-invest in.
Enquire now →Conversion Rate Optimisation
Product page audits, checkout flow analysis, UX friction mapping, and A/B testing frameworks. Doubling your conversion rate effectively halves your cost per acquisition — without increasing ad spend.
Enquire now →Paid Social for Ecommerce
Meta and Instagram dynamic product ads, retargeting sequences, and prospecting campaigns with creative frameworks built for ecommerce. Coordinated with Google campaigns for true cross-channel attribution.
Enquire now →GA4 Analytics & Attribution
GA4 enhanced ecommerce implementation, Google Tag Manager setup, cross-channel attribution modelling, and custom reporting dashboards. You can't optimise what you can't measure accurately.
Enquire now →
Audit. Build. Launch.
Scale.
Every engagement starts with data, not assumptions. I audit what exists, identify the highest-leverage opportunities, and build a system before scaling spend. No wasted budget on a leaking funnel.
Get a free auditEcommerce Audit & Strategy
Full-funnel audit covering ad accounts, tracking setup, email flows, on-site conversion, and SEO. I identify the revenue gaps and prioritise fixes by impact — before a single cent of budget is moved.
Channel Setup & Campaign Build
Google Shopping architecture, product feed optimisation, Klaviyo flow builds, Meta campaign structure, and GA4 tracking implementation — all configured and tested before go-live.
Launch & Optimise
Controlled launch with spend guardrails, daily performance monitoring in the first two weeks, and rapid iteration on underperforming segments — backed by real data, not guesswork.
Scale & Report
Once efficiency targets are consistently met, I scale winning channels. Monthly reporting covers ROAS, revenue attribution, email performance, and SEO growth — with clear next-step recommendations every cycle.
Built for stores serious about
sustainable growth.
Seasonal revenue cycles
Campaign strategies built around fashion's seasonal peaks — with creative frameworks, inventory-aware Shopping campaigns, and email sequences that drive repeat purchase rates.
Subscription & LTV growth
High-LTV product categories demand retention-first marketing. I build email and SMS automation systems that turn first-time buyers into loyal, recurring customers.
High-AOV shopping journeys
Considered-purchase categories need longer nurture sequences and strong social proof. I build Google Shopping and remarketing strategies that guide buyers through longer decision cycles.
Repeat purchase engines
Consumable products live or die on repeat purchase rate. Email automation, post-purchase flows, and loyalty-driving campaigns — all engineered to maximise customer lifetime value.
Intent-led search dominance
High-intent product searches, strong seasonal demand spikes, and opportunity for content-led SEO. I build strategies that capture buyers at every stage of the purchase funnel.
A complete system,
not a single service.
Ecommerce growth doesn't come from one channel — it comes from a coordinated system. Every engagement is structured to deliver measurable, attributable results across the full funnel.
Request a proposal →- Full ecommerce marketing audit report (ad accounts, email, SEO, CRO)
- Google Shopping & Performance Max campaign build
- Product feed optimisation (titles, attributes, custom labels)
- Klaviyo email automation flows (up to 5 core sequences)
- GA4 enhanced ecommerce & GTM implementation
- Meta dynamic product ad campaign setup
- Monthly performance report with attribution breakdown
- Quarterly strategy review and channel scaling roadmap
Before we start,
here's what most people ask.
I work with WooCommerce, Shopify, and BigCommerce. Most campaign strategies and structures are platform-agnostic, but I tailor tracking implementation and product feed management to your specific platform and catalogue size.
Paid channels like Google Shopping and Meta Ads can show meaningful performance data within 2–4 weeks. Email automation adds measurable revenue within the first month. SEO compounds over 3–6 months. I set clear KPI benchmarks at the start so expectations are always grounded in reality — not promises.
Yes. I manage Google Shopping, Performance Max, and Meta dynamic product ads as part of a unified ecommerce strategy — with shared attribution reporting so you see true cross-channel ROAS rather than each platform overclaiming credit for the same sale.
ROAS (Return on Ad Spend) measures revenue generated per dollar spent on advertising. The right target depends on your margins and category, but I use a minimum 3× ROAS as a baseline efficiency threshold — scaling budgets only once that's consistently met and the data is statistically reliable.
Yes — accurate tracking is the foundation of everything I do. I implement GA4 enhanced ecommerce events, Google Tag Manager configuration, and conversion tracking across all paid channels before any campaign goes live. Flying blind with bad data is the fastest way to waste budget.
I offer project-based engagements for audits and one-off setups, and monthly retainers for ongoing campaign management and growth. Pricing is tailored to your channel mix, current ad spend, and scope. Describe your store in the form below and I'll provide a structured proposal within 48 hours.
Let's turn your store into
a revenue machine.
Tell me about your store and I'll be in touch within 48 hours with a tailored proposal.