Paid search
built on precision,
not guesswork.
I design, build, and manage Google Ads campaigns that convert — leveraging automation, machine learning, and obsessive attention to data to make every euro of your budget work harder.
Most Google Ads accounts leak budget.
I fix that.
I specialise in high-performance Google Ads management that combines strategic campaign architecture with AI-powered automation. Whether you're starting from zero or inheriting a broken account, I rebuild from the foundation — keyword intent mapping, audience segmentation, bidding strategy, ad copy, and conversion tracking — all aligned to your actual business objectives.
No bloated agency overhead. No account managers who have never touched a bid strategy. Just focused, expert execution — with transparent reporting that shows exactly where your money goes and what it returns.
Every campaign type,
fully covered.
Search Campaigns
Intent-led search campaigns built on granular keyword architecture. I map every funnel stage — awareness, consideration, intent — to the right match types, ad groups, and bidding strategies to capture demand the moment it exists.
Learn more →Performance Max
I structure and feed PMax campaigns the way Google's AI demands — rich asset groups, audience signals, first-party data, and conversion goals that align with real business outcomes. Not vanity metrics.
Learn more →Shopping & Retail
From Merchant Center setup to feed optimisation and Smart Shopping architecture — I ensure your products surface to the highest-intent buyers, with price-point and profitability logic built into the bidding layer.
Learn more →Remarketing & Audiences
Strategically segmented remarketing lists — website visitors, cart abandoners, past converters, customer match lists — targeted with precision messaging at the exact moment they're most likely to act.
Learn more →Conversion Tracking & Analytics
I install and audit Google Tag Manager, GA4, and enhanced conversions from scratch. If your data is broken, your bidding strategy is blind. I fix the foundation before touching the budget.
Learn more →Account Audits & Strategy
Not ready for ongoing management? I deliver comprehensive account audits with a prioritised action plan — identifying exactly where budget is wasted and where growth opportunities have been missed.
Learn more →
A structured process
for measurable outcomes.
I don't improvise with your budget. Every engagement starts with a deep diagnostic, followed by a phased execution plan — so you always know what's happening, why, and what to expect next. Communication is direct, reporting is honest, and decisions are data-driven.
Discovery & Audit
I begin with a full account audit — analysing historical performance, tracking integrity, campaign structure, and spend efficiency. If you're starting fresh, I conduct a competitor landscape and keyword opportunity analysis.
Strategy & Architecture
Based on your business goals, I design the campaign structure, bidding strategy, audience layers, and keyword universe. Every decision is documented and explained before a single euro is spent.
Build & Launch
Campaigns are built to spec — conversion tracking verified, ad copy tested, extensions configured, bidding set to the appropriate learning phase. I don't rush launch to hit arbitrary timelines.
Optimise & Scale
Ongoing management means continuous iteration — search term mining, bid adjustments, ad rotation testing, audience expansion, and feed refinement. I optimise weekly, not monthly.
Report & Advise
You receive a clear monthly performance report — what moved, what didn't, what I'm changing, and what I recommend next. No jargon. No padding. Just signal.
Built for businesses
that are serious about growth.
Online retailers scaling past $50k/month ad spend
Feed optimisation, Shopping + PMax architecture, and ROAS-first bidding — built for stores that have outgrown generic agency management.
B2B and service businesses acquiring qualified leads
Tight keyword intent mapping, negative list hygiene, and offline conversion imports — so your bidding strategy learns from actual closed deals, not form fills.
Businesses with geo-specific revenue targets
Location-based campaign layering, call tracking integration, and local search ad extensions — optimised for footfall and regional CPA targets.
Companies with broken accounts and wasted spend
I inherit accounts that agencies left in disarray. I audit, restructure, fix tracking, and turn loss-making campaigns around — without burning the history.
Brands expanding into new geographies or verticals
Market research, competitor analysis, and phased campaign rollout — so you enter new markets with a validated strategy, not a guess.
Everything you need.
Nothing you don't.
I believe in deliverables that create real value — not activity reports dressed up as results. Every engagement includes a defined scope, clear success metrics, and full access to your account at all times. Your data belongs to you.
Discuss your projectFrequently asked
Ready to make your
ad spend perform?
Tell me about your business, your current situation, and what you're looking to achieve. I'll review your message and come back to you within one business day with an honest assessment of how I can help.